About Wildthentic

WHO
ARE WE?

We are a travel curator that grants travellers awe inspiring moments. We have taken adventure travel to the next level by making it sustainable, inspirational, and intimate. All our experiences are defined by a ‘WOW’ factor that separates them from the rest. We at Wildthentic connect you to nature as well as to yourself.

Our Story

Wildthentic was born out of a family’s profound love for nature and outdoor sporting activities…allow us to explain. Let’s start at the beginning, when a young Spanish alpinist named, Francesc Viladomat, was forced to find refuge among the slopes of the Pyrenees in order to escape the Spanish Civil War. Luckily, Viladomat was an astute and resourceful man who managed to make the best out of his situation. He became an Olympic skier and snow business entrepreneur who founded Pas de la Casa, which thanks to his son, Joan, later became Grandvalira, the world-class ski resort located in Andorra.

Viladomat’s son, Joan, quickly grew to love the mountains and everything they represented. Like his father, Joan found the slopes to be exhilarating, beautiful, and calming. Once Joan realized that he could move his body while simultaneously enjoying nature’s anatomy his passion and fascination for authentic wilderness experiences began to grow.

Joan quickly followed in his father’s footsteps and became a pioneer in his own right by travelling the world, constantly trying different outdoor activities, and inevitably diving into his own business endeavours. Joan made sure to put all of his knowledge to good use while also honouring his father’s legacy. The entrepreneur extended the reach of his family name by transforming Pas de la Casa into Grandvalira as well as creating PGI Greenland and Mil Outdoor, two successful tour operators whose purpose is to provide travellers with unique and ultimately life-changing experiences.

PGI Greenland is a branch of Pas Grau Group (PGI) in north Greenland. It is an outdoor activity based company located in Ilulissat. Mil Outdoor, on the other hand, is based in Argentina’s breathtaking Patagonia. Both locations share magnificent beauty and offer spectacular access to authentic local tours that inspire. The very same experiences that impulsed Joan to create these two companies are what set the gold standard, in his mind, of what travel should be. His vision to share more than just fun travel moments reached a culmination when he finally understood that spectacular moments must be sought after and respected. He realized that not only must people be willing to exit their comfort zone, they must also do research and prepare for such a trip. Wildthentic does just that.

After encountering many soul-stirring adventures the entrepreneur finally decided he needed to find a way to offer transformative travel to the public, this is when Wildthentic began to take shape and evolve from being a way of life to a shared travel philosophy. Joan not only wanted to live a wild and authentic travel life, he wanted others to as well. Joan and his team of travel experts have managed to develop the travel rating system you never knew you needed…until now.

HOW WE SELECT OUR EXPERIENCES?

BE ACTIVE
IN NATURE
We create opportunities that allow you to move your body while moving through the wild. Our Wildthentic experiences are full of sensory stimulation which offer a rush of adrenaline while you climb, run, jump, swim, cycle and explore nature’s power. You will feel as if a symbiotic relationship between your body and nature is being formed. Activate the healthy you by conquering some of the earth’s most stunning locations while basking in your sense of achievement.

CONNECT
WITH EMOTIONS
Being outside causes internal reflection. Our experiences immerse you in your surroundings as you become one with the environment. This leads to a heightened state of emotional self-awareness and brings out the authentic you. The memorability of our experiences lies in the connection and growth you will notice within yourself.

EMBRACE OUR WILDTHENTIC ART OF TRAVEL
We strive to teach travellers about how to move throughout the world without causing harm as well as how to grow as a human without being wasteful. We want you to value everything during your experience; every meal, every landscape, every breathe that is taken on tour. Learning to live the moment is a critical part of learning the Art of Travel.

Welcome, we are Wildthentic and we’d like you to come travel with us…the Wild and Authentic way.

Our Wildthentic Mentors

Joan Viladomat
Founder & Mentor – Andorra

Joan Viladomat
Founder & Mentor – Andorra

Executive President Grandvalira (Andorra)

Joan is the head of PGI, our Mother company, and the founding member of Wildthentic. He is the man behind the dream. Joan’s inspiration for our company comes from years of accumulating travel experiences. This Andorran visionary has spent his whole life travelling and getting to know the natural world so he can then share it with the public.

Giving people access to once-in-a-lifetime experiences is exactly what we do here. Joan believed that people should not view the world passively, rather immerse themselves and interact with the people and the area. Wildthentic is made for people looking to quench their thirst for knowledge, fulfil their need for culture, and learn through shifting perspective.

Julio Ventaja
Mentor – Spain

Julio Ventaja
Mentor – Spain

Managing Director PGI Management (Spain)

Julio is one of Wildthentic’s founding members. This Catalan adventurer has more than 15 years of experience in the tourism sector and has participated in the growth of sustainable tourism for more than 50 countries throughout the world. Julio has worked his way through America, Asia, and Europe while partaking in incredible outdoor activities. His dedication is noted in his impressive resume and unrelenting efforts to implement new and sustainable natural zones. Julio’s focus is to boost tourism as well as improve local economies by connecting and working with the ministry of tourism for various countries.

MEET OUR TEAM

Mariano Hervás
Spain

Mariano Hervás
Spain

Managing director (Spain)

Learn more about me

Celine Fortin
France

Celine Fortin
France

Head of Products (French)

Learn more about me

Margarita Kudelina
Russia

Margarita Kudelina
Russia

Tourism Consultant and Office Operations (Russian)

Learn more about me

Giovanna Spica
USA – New York

Giovanna Spica
USA – New York

Content Writer (United Statesian – New York)

Learn more about me

Our Wildthentic Brand Ambassadors

Flor Erramuspe
Ambassador – Argentina

Flor Erramuspe
Ambassador – Argentina

Ambassador Argentina (Argentina)

Florencia arrived in El Calafate in 2013. This young adventurer found comfort in the quietness of Patagonia despite being far away from her family, which is in Entre Ríos Province, in northern Argentina. The quick-witted traveller enjoys constant challenges which is fitting considering she oversees the organization of Kayaking Activities in Calafate as well as Rafting in Chaltén. Florenica’s goal is to create unique and unforgettable moments of adventure for those participating in the experience, especially near Perito Moreno Glacier.

The Argentine powerhouse also has extensive first-hand experience of Argentina’s many facets and exciting destinations. Flor has been everywhere including; Iguazu Falls, Cordoba, Mendoza, Buenos Aires, Salta, Valdes Peninsula, Bariloche and Ushuaia…just to name a few.

Albert Planas
Ambassador – Greenland

Albert Planas
Ambassador – Greenland

Ambassador (Greenland)

Albert arrived in Greenland in 2015 and instantly fell in love with the country and its people. This Catalan-born native loves learning from the Inuit people and has learned about everything from building and using traditional kayaks, to driving dogsleds and even speaking Kalaallisut, the local language. He is currently living in Ilulissat, located on Greenland’s West Coast, with his 18 sled dogs.

Albert is the manager of PGI Greenland, an adventure travel company based in Ilulissat. His goal is to make a positive impact on the destination by working close with local people, immersing the traveler in an experience, and having a wonderful staff team that works for a higher purpose. The philosophy is to honour and respect nature as well as other humans.

Our Wildthentic Brand Advocates & Auditors

Jesus Roca
Spain

Jesus Roca
Spain

Senior Tourism Consultant and Wildthentic Auditor (Spain)

Jesus is a senior tourism consultant with experience in over 20 countries (such as Spain, Argentina, China, Turkey, Azerbaijan, etc.) located on three different continents. His passion for travelling and enjoying experiences has enabled him to incorporate unique elements into the planning and development of tourism destinations.

We are lucky to have Jesus on our team, he is capable of bringing all of his expertise in auditing to Wildthentic.

Jesus was first awestruck by nature at the age of 21 when he visited the impressive Atitlan Lake in Guatemala. He was so impressed with the scenery that he decided to incorporate travel into his career. This Catalan explorer has a mind for travel and manages to perfect the art of balancing the customer experience with the entrepreneurial mindset.

Rai Puig Roig
Spain

Rai Puig Roig
Spain

Adventurer of the Sea & Kayak Instructor (Catalonia, SPAIN)

Rai is the ideal Wildthentic adventurer, he believes everyone should follow their dreams and is a young explorer who holds various titles as a professional sea kayak guide. He also has a degree in Physical Activity and Sports Science, and is passionate about travel, nature, and outdoor activities. This 32-year-old Catalan has lived and worked in multiple destinations and has completed a series of impressive expeditions.
Rai’s longest and arguably most significant expedition occurred on the way from Canada to Alaska. This voyage which he appropriately named Paddling to Alaska in his documentary took 95 days and 2,000 km to complete.

Rai’s last great adventure which he entitled Solo in Papua, consisted of another solo voyage, this time between exotic islands, waves, sharks and indigenous tribes. The documentary covering this expedition is currently in the process of being edited. Rai also spends a lot of his time giving motivational speeches around the globe.

Natalia Cohen
South Africa

Natalia Cohen
South Africa

Adventurer of the Sea & Inspirational Speaker (UK & South Africa)

With 16 years’ experience living in 11 countries and travelling, while working and exploring in over 60, Natalia has chosen to follow an unusual and fascinating path. Her broad range of professional experience within the travel industry includes adventure tour leading, operations management, teaching/training, volunteer and project coordination. Her adventures and travel philosophy combined with her unbreakable spirit make this woman of the world the perfect candidate for Wildthentic brand advocate and auditor.

Natalia is no stranger to being outside of her comfort zone and has made an art of embracing and adapting to change. Natalia formed part of the first all-female team to row unsupported across the Pacific Ocean where her and the crew set two world records and gained international following. Luckily, the women decided to chronicle their epic journey. Check out the trailer for the incredible documentary, Losing sight of shore.

WHY WILDTHENTIC?


Our main purpose is to change the way travelling is done. We know we can’t change the world, but we can do our part. Times are different and we must adapt accordingly. We have reached an age where everything is done digitally and in turn the world has become smaller. Travelling has gone from being a novelty to being expected.


We want to bring passion and respect back to travel. We want to show people the world in a way that is wild, authentic, and in turn, transformative. Not only do Wildthentic travellers get to have a positive impact on local communities, they get to be pioneers in changing the world of tourism as we know it. We want to make conscious travellers out of everyone. We want our travellers to touch lives while being touched as well. We want you to get more out of your experience than pictures, we offer moments that lead to growth and a deeper understanding of what it means to be human and part of the circle of life. It’s time to awaken your soul and embrace the moment.  

Press Corner

Can Wildthentic Solve This Crucial Tourism Problem?

The tourism industry suffers a chronic problem. Any popular destination is quickly subjected to an influx of tourists from all over the world. Popular tourists destinations in every country have been so crowded with foreign travelers that the local experience is diluted. An inspiring startup company by the name of Wildthentic wants to break away from the cookie-cutter travel model to bring you authentic experiences.

TESTIMONIAL

“Finding Wildthentic has been a life saver. This company has saved me from all the research of having to find unforgettable experiences on my own. I trust their judgement and always end up feeling like a new person after embarking on one of their adventures. Thank you for the ease, thank you for the wonderfully unique experiences, thank you for keeping it Wild!” Aleix Gibert

WHY BOOK WITH 

Feel different by doing something unique and awe-inspiring
Because your curiosity to discover new things is endless, we are making you rediscover the world, experiencing things you will never forget. We are a reference in experiential tourism, thanks to an exceptional team of experts who hand-pick some of the most extraordinary nature-based experiences in the planet.

Enjoy the destination at the fullest with our exclusive quality seal
Sit back and relax as we did all the checks for you. All excursions that are part of the ‘Wildthentic Experiences Collection’ have passed through our certification process. We audit over 200 criteria doing site inspections and getting final validation from our board of key actors in tourism. This is what ensures the ‘Wow Factor’, the secret recipe that connects with your emotions.

Fast, easy and secure booking system
We know you like it fast, in this ever-happening buoyant digital world. Our online platform provides live availability, instant confirmation, secure payment from a worldwide reputable company, and is fast and easy. Your dream experience is only a few clicks away.